TEN ROSES · milk&friends

Hypoallergenic Home Fragrances

Comfort Food translated into Comfort Mood

Dipping a butter madeleine in tea, was enough to trigger in Proust an emotion that brought him back to his childhood and to give rise to the entire cycle “In search of lost time”

“An exquisite pleasure had invaded my senses, something isolated, detached, with no suggestion of its origin. And at once the vicissitudes of life had become indifferent to me, its disasters innocuous, its brevity illusory. Whence did that sensation come?”
Marcel Proust

THE INSPIRATION

milk&friends is a collection of hypoallergenic home fragrances inspired by the world of milk and designed to give joy and comfort through smells reminding of flavours and moments.
Comfort Food translated into…. Comfort Mood!

THE PACKAGING

Inspired by the world of milk: the bottle is the miniature version of vintage milk bottles; the external packaging is substituted by a milkshake glass; the colours link back to milk’s white and the chromatic tones of jams and biscuits.

FRESHLY BAKED

milk&friends introduces a brand new set of “reed” Diffusers, hypoallergenic home fragrances diffused in the air through special sticks (reeds) designed to minimise the number of times they need to be flipped as the fragrance is automatically absorbed and diffused. For an average fragrance intensity, it is sufficient to flip them just once a week!